Revolutionizing Car Rental Services through Digital Transformation

Authors

  • Huggins Badu Banewer , BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana
  • Cudjoe Sharon , BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana
  • Prince Amofa , BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana
  • Gabriel Fredrick Anyane-Lah Amponsah , BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana
  • Edward Amoako , BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana
  • Dufie Boahen , Compilant Analyst, Compliance Department, Zeepay Ghana LTD, Accra, Ghana
  • Martins Larweh Nuertey BSc Student, Information Technology Department, Ghana Communication Technology University, Accra, Ghana

Keywords:

Car Rental System, Fleet Optimization, Technological Integration, User Accessibility, Pricing Models

Abstract

This study examines the development of CaRs, a comprehensive car rental system designed to enhance service delivery within Ghana's evolving digital landscape. The research focuses on the impact of fleet optimization, technological integration, and customer service enhancements, with a mediating role of user accessibility and a moderating effect of pricing models. By analyzing these interactions, the study investigates how they collectively improve operational efficiency and customer satisfaction in the car rental industry. A quantitative approach was employed, incorporating system performance evaluations and user feedback from 500 participants via structured surveys. Data analysis was conducted using Smart PLS (Partial Least Squares) to assess system usability, fleet management efficiency, and service responsiveness. The findings indicate that technological integration and expanded fleet capacity significantly enhance the reliability and accessibility of car rental services. User accessibility emerged as a key mediator, demonstrating its role in streamlining booking and inquiry processes. Additionally, pricing models were identified as a crucial moderating factor, influencing customer adoption and service scalability. By leveraging a web-based architecture utilizing HTML5, CSS, Bootstrap, PHP, and JavaScript, CaRs offers a responsive, user-centric platform that efficiently manages bookings, customer interactions, and vehicle maintenance scheduling. The results underscore the system’s potential to redefine Ghana’s car rental industry, providing a scalable, technology-driven alternative that optimizes service delivery for both providers and customers.

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Published

2025-04-14

Issue

Vol. 1 No. 1 (2024)

Section

Articles

License

Copyright (c) 2025 Future - Artificial Intelligence and Social Systems: Innovations and Impacts (AISSII)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.