Examining the Challenges and Opportunities of AI Anchors in TV Journalism

Abstract

Over the last decade, AI has become an integral part of society in the media industry. The purpose of this paper is to critically examine the challenges and opportunities of AI Anchors in TV journalism. The study systematically reviews 35 research articles from the last 7 years i.e. 2016 to 2023 by employing Preferred Reporting Items for Systematic Reviews & Meta-Analysis approach (PRISMA) and ADO (antecedent, decision and outcome) Framework. Literature manually searched. AI is a progressive and innovative technique for every organization. AI Anchors and traditional anchors strengthen themselves and complement each other. So, AI can successfully apply to the media industry. In this study author explored future areas where more studies can be done on AI anchor. There is no comprehensive literature review exploring the impact of AI anchors in TV Journalism. This review seeks to get deeper insight, and we are contributing to the development of this research field. This research will help human anchors, journalists/ reports, media industry, anchors perception, and consumer perception so that they can make decisions.