The Development Direction and Path of Rural E-Commerce Driving Rural Governance Under the Background of a Sustainable Economy Based on Dynamic Geographical Regions

Abstract

In recent years, China's rural regions have seen an aggressive reorganization driven by diverse flows generated from e-commerce, which has ignited a new wave of rural rejuvenation in China. This article uses an empirical study of Xiaying village in central China to introduce the idea of "dynamic geographical areas" and applies the technique of semi-structured interviews to show the process and mechanism of rural economic restructuring driven by e-commerce. According to the findings, e-commerce has acted as a technological accelerator for changes in industry structure, job patterns, and household economics generally. On the other hand, Xiaying village has gone from traditional agriculture to commercial service and built an entire industrial chain focused on e-commerce that differ markedly from the typical route of rural modernization that adheres to the slow expansion of China's core industry. As a result, the labor market is becoming more diverse and de-agriculturalizing, giving rural residents the chance to raise the economic ladder. Rural elites, technological innovation (e-commerce platform), resource endowments, and government assistance all played a significant role in this reorganization process, in reality. rural communities. Among its distinguishing characteristics is the significant mobility and interaction between urban and rural components, which serves as the initial motor. For the most part, this change may be seen as the result of the network's influence on the rural economy being restructured by the network.